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BusinessPackaging

4 Major Color Psychology Trends for Exceptional Custom Packaging Boxes!!!

According to the study, 85 percent of customers make purchasing decisions depending on colors. It means that color is more expressive than words. That is more than just a visual representation of your products; and also translates and conveys the brand message. It generates an irresistible impulse that causes human emotions to be triggered, causing them to buy the product instantly. Therefore, colors’ magical power should never ignored. When colors are employed in printing on custom printed packaging boxes, they create an invisible charm. It has its own language and has the ability to affect customers in incredible ways. Stay aware of the color combinations utilized in your packaging boxes to make your products visually appealing and eye-catching from afar. Here are some ideas to assist you to choose the right color combination while designing or customizing your packaging boxes:

Concentrate On The Intended Audience:

If you want to take a great start, you must keep in mind your intended audience. Consider their age, gender, customs, and also education. Start thinking and act like a customer, and consider what encourages them to buy your products. Try to know more about your customers’ experiences, mindsets, and purchasing habits; this will help you choose the right color combination.

Stay Unique And A Centre Of Attraction:

Brands and companies want to differentiate themselves from the competition by developing a distinct brand identity. Likewise, in the retail industry, every brand wants its products to the center of attraction and prominently displayed on the front shelves. Choosing the right and suitable colors is the best way to keep your products appealing and visually striking. To attract the maximum number of potential buyers, they can use colors such as red, yellow, pink, and sky-blue, which instantly catch the customer’s attention.

Deliver The Message And Products’ Spirit:

The product’s true essence, as well as its spirit, must remain intact. The color combination should neither overshadow nor dominate it. Without any doubt, aesthetic appearance influences 93 percent of consumer buying decisions. However, it should never undermine the brand’s message or the true spirit of its products. It must be visually appealing while also communicating its message clearly and loudly.

Sustain The Brand’s Identification:

While playing around with color palettes is enjoyable and interesting, keep in mind that old is gold. Nothing compares to the grace and beauty of traditional ideas. When it comes to custom printed packaging boxes, the color quality is extremely important. Companies have been using the same color for decades, which helps to build a unique identity and connection with customers.

It assists in the development of customers’ trust, connection, and easy and quick brand identification. Color inconsistency is a major hurdle to establishing a positive and strong brand identity. Because color is not only an important aspect of custom printed boxes. But it also has an impact on buyer decision-making. Therefore, both packaging providers such as “CPP Boxes” and buyers must pay attention to this aspect. With a splash of color, you can make a huge difference in your life!

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