Running a business for an entrepreneur is not a cakewalk, and it cannot be after the current pandemic when people are apprehensive of stepping out of their house. Indeed, the situation is grim now, but it will not be the same for a long time before things will fall back to normal. However, you will still have to create a demand for your product and service with your marketing efforts.
This blog will provide you with some critical insights about how you can plan your marketing campaigns.
Pondering Business Marketing Ideas
Some of these marketing ideas could cost you several pounds which you could not afford due to no sales in this pandemic. However, you can quickly get debt consolidation loans for bad credit features. These loans are non-collateralized, which means you won’t have to pledge your valuable assets to get the loan approved.
Let’s get to know about some of the creative ideas for your business’s marketing:
Social Media Marketing
Unleash the power and limitless potential of social media, which helps you to reach customers in any country in the world. Many small businesses do not use social media as a tool of their marketing efforts, and they get to miss out on selling to customers worldwide.
Being on social media is essential; however, your company should not be present on every social media channel. Choose the right medium for you, for instance: If you are a B2B seller, then prefer LinkedIn and if you are selling apparel, then choose Instagram and Facebook.
Interact with your target audience on social media and ask them what they want from you apart from pitching your products and services.
Word of Mouth Marketing
This is a conventional method, but it is still trending all around the world as it has the potential to generate humongous sales.
Your happy customers bring more customers to you, but for that to happen, you should ensure your current customers are satisfied. Incentivize your existing customers by giving special discounts, freebies, sample products, easy returns, free delivery options are little things you can do to make them happy.
It will generate more revenue for you going forward in the long term.
Collaborate with an Influencer
People tend to follow the people they like and adore; he/she could be a celebrity or a model. You can collaborate with a single or many such online influencers to market your products and services. This is slightly different from television advertisements as they are online and less costly.
People will automatically start following your brand if they see their favourite influence endorsing it on his channel. You have to select the right influencer based on geography, buyer persona, and your product.
Run Online Competitions
These events and competitions will increase your engagement with the customers and potential customers. If you are conducting a competition with free entry and that has some exciting gift hampers for winners, people will start flocking to your brand.
If conducting such an event on a large scale is out of your budget, then apply for bad credit loans to fund this event. It will return your investment in many forms in the long run.
If your business is limited to a single store or multiple stores in a city or country, then you do not realise the true potential of what you could be if you decide to go online.
The benefits of going online are that you will be catering to customers from many countries who can now directly buy from you by paying online. You have to hire a logistics partner for the delivery of their orders.
You can also opt to list your products on a local e-commerce company in the country where there is a demand for your products.
Create a Website/App
Hire a web developer to create a website or/and an app of your brand, which will enhance your brand value. It will also make the life of your customers easy to navigate your offerings and place an order from the app only after making an online payment.
Make sure that your website/app is compatible with the major operating systems (iOS, Android, Windows). Besides, it should be mobile friendly as more than half of the customers do shopping online on their mobile phones and not laptops.
One last consideration here is of user-friendliness of your app. It should be comprehensive yet easy to operate that even a 12-year old kid can place an order easily.
Practice Social Listening
Social listening is the practice of tracking social media channels to know what your target audience is searching for and what they are saying about your brand. Remember, social media is not only for one-way communication with your customers and target group, but it is also for you to assess their online behaviour.
See what they are saying about your competitor brand, where are they mentioning about your brand, is there some scope for user-generated content etc.
Ask them questions about what they expect from you, is there any customisation they want from you. You should adopt this restorative practice in your marketing strategy because the customer is always the king.