Although WordPress is the most popular CMS, not all WordPress websites are scalable or elastic. Even yet, it does not imply that most WordPress websites are prepared for traffic peaks. A WordPress website needs to be configured and optimized throughout the CMS in order to scale for heavy traffic. Viral content, Black Friday, ad campaigns, an e-learning website, contests/giveaways, or discount deals are a few potential causes of increased traffic for WordPress websites. Failure to scale a WordPress installation for high traffic could result in the failure of your website. So, it would help if you got WordPress development services to test the website to see its performance under high pressure or find an issue leading to low speed.
We will discuss the best strategies to overcome the scaling problem that leads to the slow down of the WordPress website.
What are the Steps for Scaling WordPress for Growth?
WordPress is a flexible platform by itself. The possibilities are endless if you remove any bottlenecks and provide your website with the appropriate hosting resources. Here are the key areas to focus on while preparing your WordPress instance for increased traffic.
Select the best hosting company.
You may have noted that web hosting optimization is necessary for scaling WordPress. Your chances of success will be significantly enhanced, if you get the best WordPress hosting package from a company specializing in WordPress scalability. In fact, you will get professionals to monitor the hosting environment in real-time.
Your website may be sluggish and not able to handle high volumes of web traffic if your WordPress theme is poorly written or packed with extraneous features and code. So, you must optimize the theme code or switch to a new theme to meet the needs of scalability and page performance.
Every plugin makes your store heavier and riskier. Choose your plugins carefully, and make sure to get rid of any that aren’t actually necessary. Consider integrating BigCommerce with your WordPress site if you run an e-commerce website. It will transfer much of your e-commerce-related effort to BigCommerce’s SaaS service. Therefore, hire WordPress developer to install simplified plugins for your website.
To create a complete page on your WordPress website, several components must work together. Your theme, scripts, pictures, and content are all included in this. When you save the web pages, a Full Page Caching (FPC) solution ensures that these components are already put together and prepared to change more effectively to a web visitor’s browser.
You can move the object and session caching further, storing the data in RAM that significantly decreases processing time, database calls, and API requests.
Content Delivery Network.
You can use a Content Delivery Network (CDN) like Cloudflare to distribute copies of files, including photos, across an “edge network” of servers across the globe, having all your hosting resources load from your hosting account.
It reduces the resources required by your hosting environment to serve up your site, much like other caching solutions do. Furthermore, CDNs can provide security, resilience, and speed advantages.
WordPress security is a moving target, just like that of other widely used CMS systems. Implement web application firewalling, intrusion detection, and virus scanning with your web host for your website. However, it’s crucial to check that your scalability does not get harmed with these methods.
For example, when your malware scan run during peak time, it might take the crucial resources of the server. A WordPress security audit can aid in locating weaknesses and risks. Therefore, always get WordPress development services to increase the website’s scalability.
The “pudding is the proof,” as they say. To ensure that your website can meet the traffic expectations and objectives you have for it, you should perform a WordPress load test. Additionally, you should periodically retest. For example, after making updates and modifications to your website or when you think you could be reaching a new traffic peak.
Let us assume that you have an eCommerce store with a WordPress site and putting more load on your website. For example, WordPress and BigCommerce Headless Commerce site uses WordPress as a robust CMS. We know that BigCommerce provides a hosting service to the eCommerce store to manage customer orders, products, and other essential data and operations to manage an online store.
The content of the WordPress website is stored in a database. You may lessen the likelihood that your database will be the weak link in your scalability chain by ensuring it is properly configured and optimized. By using a database like MySQL with the appropriate sizing and setup, you should concentrate on hardware and software.
In some cases, WordPress’ built-in site search feature can be a bottleneck. Also, consider a different alternative, such as ElasticSearch, when your site grows. However, you can always look for professional help if you find any issues.
Use Lazy Loading
Once you remove the weight of videos from your site, you need to do something about those images. Lazy loading is the best place because it will serve images only when the visitor reaches that part, not a second sooner.
Your WordPress website can grow as big as you want it to. You must follow best practices for both site development and host in order to expand WordPress, and you’ll need to get WordPress development services. Never think that just because there are large WordPress sites or your WordPress site is hosted in the cloud, it can withstand any load you put on it. Whether you’re using WordPress for a simple blog or a more intricate website, you should test, modify, and confirm that your site is indeed scalable.