August 12, 2022

Well, before setting up an ad campaign for your online business, you must understand – what are paid advertisements all about.Paid advertisements or PPC ads designed by the experts at a PPC marketing company in Delhi, Kolkata, Pune, etc. are online advertisements displayed on various platforms including

social media and search engines.

Perhaps, you have witnessed such ads multiple times when you browse Google, Facebook, or other third-party websites. These ads have a specific purpose to serve and are often crafted to make the brand visible to the audience.

Paid ads can be categorized in two simple ways – display ads and search ads.

Display ads appear to the audience while watching any videos on YouTube or social media or while browsing any content of a website.

Search ads appear on the search engine result page whenever a user makes a relevant search query. They are either visible at the top or at the absolute top of the Google search results.

Now, coming to the types of paid search ads. These can be of different variations. Let’s talk about them in detail.

4 Different variations in paid search ads

  1. Search engine text ads: Search engine text ads are the most common and traditional way of advertising online using textual content. The interesting thing about this PPC ad type is they show up at the very top of the search engine results, even above the organic listings.
Be it your Google, Bing, Yahoo, or any other search engine, they act similarly on every platform. You can simply choose a few keywords and write the ad that you want to display online. Of course, you need to follow the search engine guidelines and algorithm before crafting your ad.

Lastly, you need to select the bid for your ad properly. The better is the bidding on an ad, the higher will be the quality score and ad performance. Set your own budget and make decisions smartly.

2. Google shopping ads: Next trending ad type is the Google shopping ad. While browsing on Google, perhaps you have witnessed multiple shopping ads at the very top of the search results.

Many ecommerce businesses prefer advertising their products on Google using this advertising feature. These ads target more on the keywords and thus can be easily measured using any PPC monitoring tools.

If you have a product to sell, you can simply run a shopping ad on Google. The best thing is these ads consume less cost per conversion than textual ads.

3. Remarketing/Retargeting ads: Paid search advertising campaign can even include remarketing or retargeting ads. These ads target the visitors who have once visited the site but have made no purchase yet.

4. Inbox ads: Recently, Google has added inbox ad practices to promote any brand privately. These ads are referred to as inbox ads where you are using your Gmail account to advertise your products to the contacts.

Google Mail inbox feature is open to all PPC advertisers using Google AdWords. Here the users can find “Sponsored” content visible at the very top of the email box.


Paid search ads are meant for only search engines. It can be your Google, it can be your Microsoft’s Bing. But whatever it is, these ads are better than the traditional ads. As they have the power to draw high traffic, engage the right audience, cultivate quality leads, and all businesses to make conversions.

You can find the best PPC marketing company or other states and customize a PPC marketing strategy for your business.

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