Packaging expenditure of concentrate producers has increased constantly over the past as they have begun giving a lot of importance to cannabis concentrate packaging. This box, which doesn’t look such special, needs to be designed, keeping a lot of things in mind. The government has a very strict policy for the packaging of such drug-infused products as they need to be easily distinguishable from the other similar looking products. This means that the designers must express their creativity while staying in an airtight bubble that has been creating to the rules and regulations set by the authorities. They try to beautify the product by using ravishing colors and captivating designs that attract customers and add to the aesthetics. All in all, these packages quite important and therefore, must be well-designed and created in a perfect manner to ensure that the highest utility can be absorbed from them.
Cannabis concentrate packaging is often given a huge share of the company’s budgets as well as the attention of the marketing department since it is the first representative of the product. There are numerous reasons why it has reached this particular rank. Let’s discuss some major and most solid reasons for this.
First Impression
Marijuana concentrate packaging is the first impression of the product. The packaging helps the customer in making a final decision as to should s/he buy the product or not. If the packaging does not look promising, it very less likely that the consumer would go on buying the product since the packaging more or less does reflect the quality and kind of the product. Therefore it is necessary that the packaging is attractive. In order to ensure that a positive first impression given, the producers use various packaging designs such as the window boxes, and gable boxes used. Moreover, a catchy color scheme that matches the nature of the product also used on THC concentrate packaging.
Provides Security
Even though packaging has largely become a marketing tool, but it’s primary and basic utility is still providing safety to the product. This is why companies try to add the best quality materials in their wax concentrate packaging. Corrugated or rigid materials, which quite costly, used in the interior of the packaging to ensure multi-dimensional security. The first aspect of protection is against external physical pressures. Boxes made out of tough materials, and often cushioning is done inside the glass bottles to ensure that even if the box falls and has to bear a shock, it does not shatter into pieces. Furthermore, the box also made airtight and moisture repellant to ensure that the freshness of the mixture can be maintained, and it does not go bad very easily.
Creation of Brand Image
Custom concentrate packaging widely used in the industry since it assists in the creation of a brand image. To maintain customers for a long time, the company must enforce its identity. This done by instilling the brand image into the customer’s mind. This only becomes possible due to the box, as the logo, color scheme, and the slogan of the company mentioned on the packaging. All of these add to the brand identity of the company and therefore help the regular customer in realizing what brand s/he is buying from. This trait of packaging compels companies to indulge actively in packaging, and therefore these manufacturers regard packaging as a priority.
Distinguishes the Product
This is among the most important features of cannabis concentrate packaging. These mixtures, which infused with drugs and not suitable for consumption by all people, look quite similar to other products that are rather daily life products. It is the social responsibility as well as government legislation to package products in those boxes, which can help the layman in distinguishing between these strong medications infused products with other goods. The boxes clearly state the nature of the product and the way it should be consume. They also design to keep vulnerable audiences, such as kids away from them. To ensure that the packaging targets the right customer base, it necessary that a properly designed packaging is use.
These points clearly show how important packaging is to concentrate producers. Surely, if they do not take an interest in this aspect of their product and begin to neglect it, it is likely that the popularity of the company will decrease, and in worse situations, the company may even have to lose market share to competitors
