Product photography have a big impact on customers and can influence purchase decisions. Good-quality photos can impress people, bring brand visibility, and provide customers with ample information about the product. However, many businesses hesitate to invest in it before they find product photography pricing expensive. Different establishments have different resources but it is possible to find relatively affordable professional services. Here’s a look at some reasons why the service can seem expensive:
- Cost of Camera and Related Equipment
Professional cameras can cost anywhere between $3,000 to tens of thousand dollars. They are designed specifically for professional use and are highly efficient. However, experts can only take full advantage of a camera’s capabilities if they have a good kit of lenses. Most spend thousands of additional dollars on good lenses that can handle different times of photography challenges. Photographers don’t just have to spend money on professional equipment, but also set aside some funds for repairs and maintenance. Most photographers will account for the cost of projected expenses related to their camera equipment before deciding on product photography pricing.
- Studio and Staff Expenses
Professional photographers often have their own staff and studio. The studio space is used to set up the right background for shoots and ensure their client’s products can be stored safely. Space also hours other essential equipment like lighting, computers, tripods, etc. While some experts operate solo, many work with experienced lighting techs and artists on their shoots. The lighting techs ensure the images are well-lit and have the right balance by using good equipment. The lighting sets the tone of an image, helping it convey the right message.
- Cost of Photographer’s Time and Effort
Photographers spend several days planning and executing a particular shoot. They consult with clients, come up with different composition ideas, and conduct in-depth research even before the shoot. During the shoot, they spend several hours taking photographs from different angles and in different environments to ensure the clients have a diverse portfolio. But the work doesn’t stop there as pros carry out a lengthy editing process to ensure the images look polished and professional. They pick the best photographs from a series of shots and start editing them. The editing process can take several hours and most experts will take a few days to get it done. They will correct errors, fix contrast, remove unnecessary background elements. And it take other such steps to ensure the image looks complete. All of this work included in the product photography pricing.
- Licensing and Permits Expenses
A photographer needs a few licenses and permits to work in their industry. They need permits to run a studio and offer professional services as well. Some even get certifications from industry authorities to assure prospective clients of their reliability. Amateur photographers also invest in specialized lessons, training, and examinations to improve their overall skill. All of this effort requires money and professionals rely on income from clients to get the needed permits. A studio will often consider the cost of these licensing and permit requirements carefully before fixing their b
- Taxes and Insurance Costs
All businesses and professionals need to pay taxes. These taxes can differ from one location to another and from one studio to another. Professionals will include the cost of taxes in their product photography pricing. A reliable photography studio will also have comprehensive liability insurance to protect the client’s interests. An insured company is more trustworthy because it can cover the cost of product loss or damage. If something happens to your product while it is in their care, you can rely on this insurance to cover the cost.
- Hiring Models
Lifestyle photography is an approach that showcases the product in real-life conditions. It can help customers see what the item looks like when it is in use. This style often involves outdoor locations and models, which costs a lot of money. Professional photographers have contacts with local modeling agencies and can find someone suitable for your brand. Studios include basic product photography pricing while others consider it an additional expense and will mention it separately in your quote.
- Props and Accessory Expenses
Product photography often involves props and accessories. For example, a knife product will have accessories like cutting boards, fruits, vegetable around it to showcase its purpose. Clients can either provide these accessories or ask the photographer to supply them. The cost of accessories, props, and any customized props is often included in product photography pricing. The studio may charge extra money for specialized props that require third-party assistance. For example, if you sell pancake batter and want to include pancakes in the photograph. The studio will work with a food prop artist to create a specialized prop for the shoot. That may increase the costs.
- Cost of Outdoor Shoots
Outdoor shoots cost money as the studio must book a location, get permits if needed, transport camera, props, and equipment to the location before they can carry out the shoot. All of these require some resources and will be included in product photography pricing. Discuss the expenses in detail with the studio to get a clear idea of the expenses involved. While product photography pricing may seem expensive at first glance, it is affordable in the long-run. Good-quality product images are useful for anywhere between five and ten years. Modern camera and editing technology ensure the images always look current and impressive.